Rihanna's Fenty Brand Closing?

Rihanna's Fenty Brand Closing?

Rihanna's Fenty Brand Closing?
Rihanna's Fenty Brand Closing?

Despite being a new brand yet, Rihanna takes a break from her fashion journey. Although it is not certain whether this process will be temporary or permanent, Fenty, which stopped its shares on Instagram as of January 1, will close the online shopping platform and main distribution channels in a few weeks.

In the brief statement made by LVMH, it was stated that this decision was taken jointly and waiting for better conditions. The status of the young brand, which recently collaborated with Amina Muaddi and introduced four new shoe models, will be revealed in the future.

During this pause period, according to information from other sources, LVMH plans to focus more on Fenty Beauty and Fenty Skin, while Savage x Fenty, which Rihanna presented a successful lingerie collection in 2018, will continue to support the collaboration.

Describing the whole process as "sad", Rihanna helps us once again see the effects of the pandemic period in the fashion world.